Start from a use

Describe a person, a situation and an expected outcome. This precision helps separate the essential features from those that can wait. An MVP can be very limited and still deliver a complete service.

List the assumptions

Does the need exist? Does the user understand the journey? Is the data accessible? Each uncertainty may call for a different answer: interview, prototype or technical experiment.

Define what’s next before launch

Choose the observations that will guide the next decision. A sign-up list doesn’t say the same thing as repeated use. Plan time to gather feedback and adjust the scope.

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